Design the creative concept to launch the store in Oaxaca by collaborating with local artists, enabling them to co-create unique pieces with Levi’s and celebrate local culture.
Problem
Showcase the art, traditions, and talent of Oaxaca, while involving the community in a street-level celebration that culminates in the store opening.
Outcome
We partnered with Rótulos Bautista, Sarai Silva, and Draco Textil to create unique pieces exclusively for the Oaxaca store. We invited key opinion leaders, influencers, and the general public to celebrate through a parade featuring music, dancers, flower distribution, and other amenities.
